Startups take guts.

Startup Guts is a free tool to help entrepreneurs figure out the guts of their startup. Use the deck of cards to ask important questions in order to avoid making common startup mistakes. Startup Guts asks you a series of pointed questions taken from years of startup coaching experience. Each card has an easy to understand question, whose answer will actually make a difference for your company. 

Develop your business model

Each card has a question that asks you about a critical piece of your business model.

Refine your pitch

Storyboard the outline of your pitch with the cards and prepare to answer tough questions.

Prioritize your work

Use the cards to get organized by determining what is most important to your startup.

A Free Startup Resource

Jared first created Startup Guts as a tool to help him teach entrepreneurs the Business Model Canvas. Through his startup coaching and his entrepreneurship experience, he learned that the best results come from asking the right questions at the right time, not by filling out a worksheet. Startup Guts came to life by documenting popular startup coaching questions and testing them with entrepreneurs. 

Startup Guts are available for free under a Creative Commons BY-NC-SA 4.0 license, meaning that you can use, remix, and share this resource for free, but can't resell without permission.

Physical copies of Startup Guts are available upon request.